Slow Swing Speed Golf Myths: What Really Adds Distance?
Slower swing speed golfers are often told to use a soft ball, flexible shaft and more driver loft. We test those assumptions with launch-monitor data and explain why generic equipment advice could be costing you valuable distance.
The Worst Driver Advice Given to Senior Golfers
Senior golfers are often told to use a softer ball, flexible shaft and more driver loft. We test these common distance myths with launch monitor data and explain why generic fitting advice could be costing you valuable yards off the tee.
How Far Should You Hit Your Driver? Maximum Carry Explained
How far should you really hit your driver? We tested the maximum carry distance possible at 80mph, 90mph and 100mph swing speeds using optimised launch monitor data to reveal what's realistically achievable and whether you're leaving distance on the table.
These 'FORGIVING' Irons Are Actually HURTING You!
Today, we're diving into a specific category of irons that might be doing more harm than good for your game — even though you chose them hoping they’d help.
We'll cover what you really need to look for to optimise your iron ball flights, and how to ensure a smooth transition — or proper gapping — from your irons into your hybrids and fairway woods. Plus, we’ll highlight key performance factors you might be overlooking.